September 22, 2022

The True Story Behind True Glue Beauty

All Natural Non Toxic Lash Glue

Did you know True Glue is a Canadian company and female owned? We launched in 2014, founded by serial entrepreneur Emily Lyons. As an already successful entrepreneur, people have often asked her, "why launch a new company in such a competitive industry as cosmetics?"

Well, True Glue was and is a labour of love. Emily has always had a passion for natural and organic beauty products. She was looking for a natural lash glue when she discovered one didn't exist, and the most popular product contained toxic ingredients such as formaldehyde. This led her on a journey to develop the best possible all-natural eyelash adhesive on the market. Emily's tenacity and dedication paid off and True Glue is now sold in over 15 countries with many more to come!

Did you know that everything you apply to your eye area is actually ingested? Your skin is your largest organ and it's very porous. This means that when you apply products to your skin, they are absorbed and enter your bloodstream. So, ingredients like formaldehyde that are commonly found in lash glues can actually be harmful to your health, not just your skin.

We believe that what you put on your body should be safe enough to eat. That's why all of our products are made with ingredients that are non-toxic. We want you to feel confident that when you use True Glue, you're not only getting the best possible lash adhesive and clean beauty products, but you're also doing your part to protect your health.

We are proud to have our flagship product Canadian made, cruelty-free, and vegan. Our products are safe for those with sensitive skin and contact lens wearers. In addition to our all-natural lash glue, we also offer a variety of organic beauty products and vegan luxury lashes.

The True Glue story is one of entrepreneurship, hard work, and dedication to providing the best possible product to our customers. We are proud of what we have accomplished and excited for the future! We are constantly striving to improve our products and develop new ones that will make your beauty routine easier and more sustainable. We hope you'll join us on this journey! Thank you for supporting True Glue Beauty.

If you have any questions or comments, please don't hesitate to contact us at


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