When we created Lash Liberation, we weren’t just launching a new mascara. We were making a statement - that clean beauty should never mean compromising on performance.
Mascara is one of the most-used makeup products, yet most formulas on the market are packed with synthetic ingredients, eye irritants, and long, unreadable labels. We thought that needed to change.
Lash Liberation is our answer — a clean, high-performance mascara that gives you bold, lifted lashes without harsh chemicals, toxins, or trade-offs.
What Lash Liberation Really Means
It means freedom.
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Freedom from harmful ingredients like parabens, carbon black, or fragrance.
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Freedom from clumping, flaking, and panda eyes.
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Freedom to feel confident knowing your mascara is just as safe as it is stunning.
Clean, Buildable Volume That Lasts
Let’s talk about volume. Most volumizing mascaras deliver drama, but at a cost — ingredients that can cause irritation, dryness, or damage to your natural lashes over time.
With Lash Liberation, we use clean, lash-loving ingredients to give you buildable, lasting volume that feels light, looks bold, and washes off easily at the end of the day.
You’ll find:
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Plant-derived waxes
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Gentle emollients
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A cruelty-free formula that actually conditions your lashes while it works
Why “Liberation” Isn’t Just a Trend to Us
You might start seeing phrases like “volume liberation” appearing in beauty marketing. And while we’re all for strong lashes, Lash Liberation has been leading this space for years.
We didn’t borrow the word — we built it into our brand.
At True Glue, we believe that powerful, long-wear beauty should come with clean ingredients and clear standards. No confusion. No compromise. Just better beauty.
Frequently Asked (Real) Questions
Is Lash Liberation safe for sensitive eyes?
Yes. It’s designed specifically to avoid common irritants, making it ideal for sensitive eyes, contact lens wearers, and anyone who’s ever dealt with mascara that stings.
Is it waterproof?
It’s smudge-resistant and water-resistant — but not waterproof. Why? Because waterproof mascaras usually require harsh removers. Lash Liberation stays in place when you need it, and removes gently when you’re done.
What kind of volume can I expect?
Buildable, soft volume. It’s not chunky or overly dramatic — just defined, lifted lashes that you can dial up with each coat.
Lash Liberation is more than a clean mascara — it’s the freedom to feel beautiful without second-guessing what you’re putting on your body.
If you're looking for a mascara that delivers bold results, lash care, and clean ingredients in one sleek tube — this is it.
