Our Ingredients

Finally, Natural and Healthy-for-You Makeup that Sticks Fast for a Lovely Look that Lasts


Our products are carefully developed and are free of any harsh, harmful chemicals that could potentially irritate or damage your eyes, skin or body.


We never test our products on animals, our make-up line and lashes are free of animal derived ingredients and we are proudly vegan friendly.


From the boxing to the tubes, True Glue products are environmentally friendly and disposable.


Every year the average woman absorbs five pounds of toxic chemicals by using beauty products. Why not choose all natural and clean for those needs?

For the longest time, it was hard to find makeup products that were both healthy and natural – and long-lasting. Natural makeup products, it seemed, would simply melt away and come off before the day’s end.

Then True Glue came along. We were determined to create makeup products that were healthy, natural, and gently stuck to the skin all day – like a glamorous, soft glue.

So after a lot of research and testing, we finally hit on the right formulas – and the perfect mix of ingredients. Ingredients that not only send healthy nutrients gushing through your body, but also helps your makeup stay on.

We believe that makeup lovers deserve to know what’s in their beauty products. So here you’ll learn exactly what’s inside True Glue’s makeup – and why True Glue’s products give you extra loveliness and good health.


Pure distillate (hydrosol) from rose flowers. Rose hydrosol is an aromatic water produced during the steam distilling process of Roses. Rose water has some truly remarkable properties – softening and moisturizing the skin, for example. It also has anti-aging features. For these reasons, we’ve added rose water to almost all of our water-based products – including our all-natural eyelash adhesive. Plus, since a lot of our fans are obsessed with rose water, too, we decided to make it available in its pure form. You’ll be thrilled to see how a bottle of rose water can help your skin look healthier and lovelier.


Nature’s answer to you who like well-moisturized, fresh skin? Aloe vera leaf juice. It’s filled with amino acids, enzymes, and minerals that invigorate and soothe you. Because of the calming effect it has on skin, we’ve included aloe vera juice in many of our products – and use it as the base for the original True Glue all-natural eyelash adhesive.


Pullulan is a fascinating natural compound which is derived from certain fungi. It easily forms into an elastic, adhesive film, so we’ve added it to many of our makeup products so they last longer on you. It’s a completely biodegradable compound, and it’s also non-toxic and non-carcinogenic – making it an ideal ingredient for healthy, natural beauty products.


The effect biotin has on the hair makes it an ingredient of choice for us – and many of our fans love it, too. Biotin is known to add more luscious softness to fine and brittle hair, so we’ve made sure to use it in many of our eyelash and eyebrow formulas.


If you’ve ever had a cup of chamomile tea, you may have noticed how calming it was. But you don’t have to drink chamomile in tea form to get that calming effect: when applied to the skin, chamomile extract has powerful anti-inflammatory and soothing properties. We add chamomile to our makeup products so they are exceptionally eye-friendly – even if you have very sensitive eyes.


Even as far back as ancient Egyptian times, castor oil was a part of many beauty preparations. Created by pressing the seeds of the castor bean plant, castor oil is a kind of miracle ingredient for the hair – increasing volume and treating split hairs. We didn’t want you to lose out on these great effects, so we added castor oil to all our eyelash adhesive products.


It’s wonderful to see the smooth, silky effect that shea nut butter has on the skin. Shea nut butter is a completely natural product made from the nut of the shea tree. Because of its many skin-enhancing properties – it’s an emollient, for example – we’ve added shea nut butter to many of our makeup products, giving them a soft, creamy texture.


For a long time, vitamin E has been known to protect the skin from environmental hazards. Quite naturally, then, we decided vitamin E deserved a place in our mix of makeup ingredients. Vitamin E’s skin benefits are many. For example, because of its anti-aging properties, it can help eliminate the appearance of fine lines. It’s also a potent antioxidant, which is just one more reason why our makeup products are fortified with vitamin E.


Beauty mavens all over the world swear by the skin-smoothing effects of coconut oil. An emollient that softens up the skin – and conditions it, as well – coconut oil is used in many of our formulas to help you look even lovelier.


Lecithin is a kind of natural emulsifier derived from soybeans, and it helps with binding water-based ingredients with fat-based ones. Interestingly, most beauty products on the market use synthetic emulsifiers, but we’ve made sure that the emulsifiers in our products are completely natural.


It’s no secret: we really don’t like formaldehyde and parabens. So we went about looking for an alternative ingredient that would help prevent microorganism growth in True Glue’s makeup products. Then we found benzylalcohol and dehydroacetic acid – a powerful preservative that is eco-certified and deemed ecologically friendly by the EU’s regulations. This blend makes sure your makeup products won’t go bad anytime soon, so you can get the most out of them without compromising your health.